Just received this press release from Great Lakes in Cleveland, OH. Â Apparently they weren't too happy about the whole Lebron James situation either. Kind of a funny play off the whole "witness" campaign.
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FOR IMMEDIATE RELEASE
FROM: Kami Marquardt, Marketing Communications Manager 216.771.4404, ext. 233 (office) *  This e-mail address is being protected from spambots. You need JavaScript enabled to view it (email)
This World Champion Won’t Leave Cleveland! GLBC brews limited release, pub exclusive “Quitness”
July 13, 2010--CLEVELAND, OHIO--Great Lakes Brewing Company (GLBC), the award-winning craft brewer of lagers and ales and recipient of multiple world champion titles, announces the limited release of its new pub exclusive “Quitness”. “Quitness”, named for obvious reasons given the recent “Decision”, is a cask conditioned, dry hopped India Pale Ale that is sure to be as bitter as the mood of Cleveland these days! “Connecting to our city, our fans and our community has made Great Lakes Brewing Company what it is today. Making lemonade out of lemons comes naturally as evidenced by some of our other beers like the Burning River Pale Ale and Blackout Stout. Rest assured Cleveland – GLBC isn’t going anywhere and we will continue to win world [beer] championships,” comments Patrick Conway, co-owner of GLBC.
“Quitness” is slated for GLBC training camp (the Brewpub that is) starting at 4:00 PM on Wednesday, July 14, 2010 until Saturday, July 17, 2010 (while supplies last). This IPA will be drawn from a firkin and only available in the GLBC Brewpub located across from the West Side Market on Market Avenue in Cleveland (sorry, no growlers). “Quitness” will inevitably come and go, so be sure to be there for the home opener!
The release of “Quitness” will be announced on GLBC’s website (www.greatlakesbrewing.com), Facebook page (www.facebook.com/greatlakesbrewingco) and via Twitter (www.twitter.com/GLBC_Cleveland).
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