A special feature focusing on the popularity of craft beers among baseball fans at Citizens Bank Park and parking lots will be an editorial highlight in Philly Beer Scene™ Magazine’s August/September edition due out on August 6th. The story also will be showcased on the cover.
The bi-monthly magazine’s second edition also will include major editorials on The Art Of Tap Handles, as well as a brewer’s spotlight about Bavarian Barbarian, a new microbrew coming from the Williamsport, PA brewer. There also will be some great bar and restaurant reviews, the magazine’s tasting room feature with two guys on beer, food and home brew recipes, a calendar of beer events, beer travel, tapping into technology and more.
“We’ve put together what we think is a totally informative, enjoyable and colorful second edition for everyone to read and enjoy,” states Neil Harner, editorial director of Philly Beer Scene Magazine. “We’re proud and excited with our latest efforts.”
The new magazine is primarily targeted at 21 to 35 year old males who enjoy drinking American and imported craft beers, however, it is remaining cognizant of the older male demographic and growing female interest in craft beers. Philly Beer Scene is being distributed through good craft beer bars, retail beer outlets and beer take-outs in Philadelphia, Bucks, Montgomery, Delaware, Chester and Berks counties in Pennsylvania, southern New Jersey and Delaware. Subscriptions are available online at www.phillybeerscenemag.com. Additional details at 215-253-5629. The business and editorial offices are headquartered at 4432 Bristol Road, Suite 1B, Oakford, PA 19053. Philly Beer Scene also owns and operates Brew Studio™, an affiliate which provides marketing, promotional and graphic design services to bars, restaurants and brew pubs.
According to the Brewers Association, of Denver, Colorado, the non-profit trade and education association for American craft brewers and community beer enthusiasts, craft beer dollar sales during the first half of 2008 increased 11% compared to the same period in 2007. The association also reported that 2008 volume sold by craft brewers and community craft brewers grew by 6.5% totaling an estimated 4-million barrels compared to 3.768-million barrels sold in the first half of 2007. The association also noted that 1,420 of the 1,463 breweries in the United States are independent craft brewers.
